The Role of Competence and Communication in Improving Marketing Performance

Marketing activities can provide consumer satisfaction if they want their business to continue. The purpose of this study is to examine the effect of competence and communication on competitive advantage and the influence of competence, communication, and competitive advantage on marketing performance. The sample in this study was 100 respondents using the SPSS version 16.00 analysis tool. After testing the hypothesis, it was found that there was a significant positive effect of competence and communication on competitive advantage. Significant positive influence between competence, communication and competitive advantage on marketing performance.