Model of Product Quality Development on Marketing Performance in Semarang District

The research was conducted on MSMEs made from textile factory waste in Semarang Regency. The purpose of this research is to create a model for developing the quality of products made from textile factory waste in achieving marketing performance. The population in this study was all 106 textile factory waste craftsmen in Semarang district. The results of the analysis prove that the first model is the quality of product development; design competence, and customer orientation have a positive and significant effect on marketing performance. In the second model, customer orientation has a significant positive effect on the quality of product development, but the design competence has no and negative effect on the quality of product development.