Antecedents of user attitude towards e-commerce and future purchase intention

This study attempts to analyze the antecedents of e-commerce user behavior and their effect on future
purchase intentions. Theoretical exploration shows that the antecedents used in the behavior of ecommerce users are perceived self-efficacy, perceived ease of use and perceived usefulness. The
study uses the behavior of e-commerce users as a mediating variable. The study was also conducted
using a quantitative method, by distributing questionnaires to 250 e-commerce users in Indonesia.
The analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The
results show that perceived self-efficacy had a positive effect on perceived ease of use and perceived
usefulness. These three antecedents in turn have a positive and significant effect on future e-commerce shopping interest by using mediation of user behavior. The results are theoretically useful for
deepening Technology Acceptance Model exploration by estimating future buying behavior and interest. Practically, this study encourages e-commerce platform website developers to increase the
ease and usefulness to increase the positive behavior of users in purchasing products