WHOLESALE MARKET DI KOTA SEMARANG

Perkembangan sektor industri di Provinsi Jawa Tengah, khususnya melalui proyek strategis nasional di kawasan Kendal, Batang, dan Brebes, memunculkan kebutuhan akan pusat distribusi
barang yang efisien dan terstruktur. Kota Semarang, sebagai simpul utama jalur perdagangan nasional dengan infrastruktur pelabuhan yang memadai, memiliki potensi besar untuk mendukung
pergerakan distribusi melalui pengembangan Wholesale Market (pasar grosir).
Penelitian ini bertujuan untuk merumuskan konsep perancangan arsitektur pasar grosir yang adaptif terhadap perubahan pola konsumsi, perkembangan teknologi digital, serta kebutuhan pelaku dagang dalam skala besar. Metode yang digunakan meliputi studi literatur, observasi lapangan, dokumentasi, dan studi komparatif terhadap objek preseden seperti Indogrosir, Pasar Modern Bintaro, Yiwu Market China, dan Jakarta International Expo.

Analisis dilakukan terhadap aspek fungsional, filosofis, teknologi, keberlanjutan, serta tata ruang dalam dan luar. Hasil kajian menunjukkan bahwa perancangan Wholesale Market di Kota Semarang harus mengintegrasikan prinsip aksesibilitas, fleksibilitas ruang, efisiensi sirkulasi, serta sistem distribusi dan logistik yang mendukung aktivitas grosir modern. Pendekatan arsitektural juga menekankan integrasi antara nilai historis pasar tradisional Indonesia dengan kebutuhan pasar
kontemporer. Perencanaan tapak mengacu pada RTRW Kota Semarang, dengan prioritas kawasan yang memiliki akses transportasi regional dan mendukung aktivitas perdagangan skala besar.

Kesimpulannya, rancangan pasar grosir ini diharapkan mampu mendorong pertumbuhan ekonomi lokal, memperkuat peran UMKM, serta menciptakan ruang komersial yang modern, efisien, dan
berdaya saing.

Kata kunci: Wholesale Market, Kota Semarang, pasar grosir, arsitektur komersial, perancangan berkelanjutan, distribusi barang

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The development of the industrial sector in Central Java Province—particularly through nationally strategic projects in the Kendal, Batang, and Brebes regions—has created a demand for an efficient and well-structured goods distribution center. Semarang City, as a major node in Indonesia’s national trade route with adequate port infrastructure, holds great potential to support distribution flow through the development of a wholesale market. This study aims to formulate an architectural
design concept for a wholesale market that is adaptive to shifting consumption patterns, digital technology advancements, and the needs of large-scale traders. The methodology includes
literature studies, field observations, documentation, and comparative studies of precedent projects such as Indogrosir, Bintaro Modern Market, Yiwu Market (China), and Jakarta International Expo.

The analysis addresses functional, philosophical, technological, sustainability, and spatial
aspects—both interior and exterior. The findings indicate that the design of a wholesale market in
Semarang must integrate principles of accessibility, spatial flexibility, circulation efficiency, and
logistic systems that support modern wholesale activities. The architectural approach also emphasizes the integration of Indonesia’s traditional market values with contemporary commercial needs. Site planning refers to the Semarang City Spatial Plan (RTRW), with priority given to areas that offer regional transportation access and support large-scale trade activities.

In conclusion, the proposed wholesale market design is expected to stimulate local economic growth, strengthen the
role of SMEs, and establish a commercial space that is modern, efficient, and competitive.

Keywords: Wholesale Market, Semarang City, commercial architecture, sustainable design,
goods distribution